In today's episode, we're joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the mistakes he's made, as well as the support system and the community in his gym. Charlie and Tony explore the marketing, sales, and systems of his fitness business. This episode is an excellent tell-all of every aspect of being a gym owner.
Key Highlights
- How Tony's life has changed since transforming his fitness business
- Key lessons Tony learnt to improve his marketing and sales process
- Learning the systems of his gym and understanding the data
- How Tony increased his conversion rate to 95%
- Bringing family into your business and how to manage those roles
