Welcome to season 2 of Guyset!
Today Zeke Bronfman, one of the co-founders of The Absorption Company, is on to talk about his unique story from dropping out of college to starting two successful beverage businesses. Interview begins at 4:12.
Think you're really going to like this one!
Timestamps:
4:12 Zeke’s intro
5:31 Interview begins
6:16 Zeke talks about starting his own company
9:35 Zeke talks about The Absorption Company
11:37 I jump back realizing I missed a big question I wanted to ask and we talk about how Zeke had the confidence to drop out of college
13:17 Zeke talks about raising money
14:37 How they knew when to sell his company
16:33 Zeke shares what he learned about business through his first company
17:48 Zeke shares how he created balance with life and starting a business
18:58 Zeke talks about how he stays good mentally
20:20 Zeke shares how he met Ian Somerhalder and Nikki Reed (his cofounders)
22:31 day to day running the business
23:20 Zeke shares about the launch
25:03 How they got the product in Erewhon
26:11 Zeke shares the biggest competitors
27:20 Live taste test
32:49 Zeke talks about how the product is made
34:42 Zeke talks about how he holds himself accountable
35:33 Zeke takes us through his daily routine
37:04 We talk about how they get over potential disagreements
38:48 What Zeke didn’t expect about starting the brand
40:20 Zeke’s dream for the company
41:05 Zeke talks about speaking at Harvard Business School
42:12 Zeke’s advice for someone who is doubting themself
43:55 We talk about comparing yourself to your peers
Thank you for listening to the first episode of season 2. I have so much in store for you.
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