What I've discovered about creative entrepreneurs who are thriving is fascinating. They're quietly stepping away from doing things like everyone else and building businesses that actually work for them. This isn't just about being different for the sake of it; it's about recognising what you're naturally brilliant at and having the courage to build everything around that foundation.
In this episode, I share real examples of creative entrepreneurs who've broken industry "rules" and seen remarkable results. From the textile artist who stopped trying to do everything and focused entirely on commercial installations, to the food photographer who specialised in capturing the story behind family recipes - each found success by asking one simple question: "What am I naturally better at than most people?"
This quiet revolution is creating businesses that are more distinctive, more profitable, and infinitely more energising for their owners. When you structure your business around your authentic strengths rather than industry expectations, everything transforms, your confidence, your marketing, your client relationships, and yes, your income.
"What feels effortless to you is often extraordinary to others. Your 'common sense' is actually accumulated wisdom and natural intuition that others lack."
"The creative entrepreneurs who are building something truly distinctive aren't following the crowd, they're following their strengths."
What's one area of your business where you've been following someone else's approach instead of trusting your own instincts? I'd love to hear about what might be possible if you built around your natural strengths rather than industry expectations. Send me a message on Instagram I'm genuinely curious about your thoughts!
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