That beautiful pitch you sent months ago? The one that never received a response and left you feeling completely rejected? This silence almost never means what you think it means. After two years of rejection from Selfridges, I was told I "wasn't fashionable enough." Instead of giving up, I created fashion-inspired flower arrangements and turned up at their offices. That persistence became the foundation of one of my most important business relationships. Here's what I've learnt about the difference between thoughtful persistence and being pushy, and why your gentle nature is actually your biggest business strength when building a creative business.
"Your version of 'rude or pushy or annoying' is probably most people's version of 'thoughtfully persistent.'"
"Most of the time, when we think we're hearing 'not ever,' we're actually hearing 'not right now.'"
If today's episode gave you the courage to send that follow-up message you've been putting off, I'd love to hear about it. Have you experienced a situation where persistence paid off in ways you didn't expect? Share your experience with me over on Instagram or through DM's. I always read all your thoughts and comments however old the episode!
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