Instagram's head just said something that changes everything for creative businesses: the bar has shifted from "can you create?" to "can you make something that only you could create?"
With AI-generated content flooding platforms, authenticity isn't just good marketing anymore, it's your competitive advantage.
In this explores we explore why being completely yourself might be the most strategic move for creative entrepreneurs right now, plus the four storytelling questions that clarify your entire brand.
Your real strengths and authentic approach are what will cut through the noise and help you build something genuinely exceptional.
"The bar is shifting from 'can you create?' to 'can you make something that only you could create?'" Adam Mosseri, Head of Instagram
What parts of your real self could you bring more fully into your business? I'd love to hear how you're thinking about authenticity in your brand. I would love you to DM me on Instagram so many of our wonderful conversations provide content for future episodes.
Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical support for building your creative business in ways that feel genuinely yours.
