In this episode of CoatingsCast, Heidi J. Ellsworth visits with Athony Martin and Kyle Infante from APOC to talk about customer loyalty and what that means from a business perspective. Contractors want to use the best materials, but having great products is only half the battle. Kyle and Anthony share the importance of the voice of the customer and how critical it is in building loyal customers to listen and then provide what they need. From training and marketing assistance to discounts and rewards, Kyle and Anthony provide the big picture on how businesses can work with manufacturers for success.
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