E545: Positive Friction in apps is one of the strangest retention tricks ever.
Get people to expend more effort and it makes them stick with an app more!
Very similar to the Ben Franklin Effect. Get somebody to do something for you and they like you more!
As marketers, we look for every edge we can get, not just in awareness, but in getting people to stick with our brands.
These tricks are very cool and very worth knowing.
🧪 Positive Friction: https://read.first1000.co/p/positive-friction
The Ben Franklin effect: https://en.wikipedia.org/wiki/Ben_Franklin_effect
00:00 Introduction to User Experience and Positive Friction
01:13 Understanding Positive Friction
02:11 Examples of Positive Friction in Apps
03:36 Positive Friction in Onboarding and Registration
04:31 Positive Friction in Purchase Flows
06:35 The Ben Franklin Effect
08:28 Conclusion and Final Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#uiux #digitalmarketing #userexperience #psychology
