Stephen Kenwright, the guest on this episode, is the Director of Strategy and Digital Marketing at Ride Shotgun and was a co-founder of the creative agency Rise at 7. With a rich background in digital marketing, Stephen brings valuable insights into business exit strategies and scaling up startups. His experiences in navigating management buyouts and leveraging innovative marketing philosophies has led to his expertise in maintaining a competitive edge in the market.
We are brought through Stephen’s journey of co-founding Rise at 7 and navigating a management buyout in this episode, as he discusses the emotional and strategic layers involved. Stephen shares insights on avoiding pitfalls in business planning, the importance of shareholders' agreements, and strategies for rapid scaling. We also explore agency growth tactics, emphasizing creativity and distinctive messaging to stand out in a crowded marketplace.
Topics covered during this episode include:
- How Stephen co-founded Rise at & with an angel investor.
- Why clear legal frameworks are crucial in navigating business growth and exit strategies.
- How to balance leverage dynamics among board members during transitions.
- Obstacles that Stephen hit upon his exit.
- How strategic recruitment and onboarding can help scale a startup rapidly.
- Why a mix of fresh graduates and experienced professionals is vital for talent pipelines.
- How segmentation, targeting, and positioning differentiate an agency in the market.
- Why leveraging creativity and distinctive messaging helps agencies stand out.
- Why maintaining a social media presence is crucial for agencies to remain top of mind.
- How being "partially famous" helps agencies attract potential clients actively seeking solutions.
- How embracing digital transformation can enhance operational efficiency and client engagement.
- Why fostering a culture of continuous learning and innovation keeps businesses competitive.
- How aligning corporate social responsibility with brand values can strengthen client relationships.
- Why data-driven decision-making is vital for optimizing marketing strategies.
- Why having a strong co-founder relationship and future planning eases day-to-day business decisions.
Stephen Kenwright on LinkedIn: https://www.linkedin.com/in/stephen-kenwright/
