Experience the future of sales and marketing with our latest guest, Trenton Moss, founder of Team Sterka. With his finger on the pulse of technology's impact on business, Trenton provides a unique perspective on how emotional intelligence and people skills can streamline decision-making and lead to business growth.
Drawing on his 15 years of experience running his own agency, Trenton and I examine the current state of the pitch process, the obstacles of procurement, and how his agency experienced a 35% growth through a client leadership program.
Topics covered during this episode include:
- Why involving everyone in the process of growing accounts in an agency setting is crucial.
- The inherent limitations of the traditional pitch process in the advertising industry.
- Why the skills required to win a pitch are different from those needed to deliver work.
- The challenges faced in procurement within the marketing and advertising world.
- How artificial intelligence can revolutionize the traditional RFP process.
- The predicted impact of technology, especially AI, on the sales and marketing process.
- How agencies can secure big brand clients without pitching by creating exclusive communities.
- Why authenticity and emotional intelligence are essential in client development within the B2B sales industry.
- The concept of "winning without pitching."
- How a unique selling point can help agencies win pitches.
- The importance of differentiating your agency at its core to stand out in a saturated market.
- Why client development programs are great for developing necessary skills.
- How technology is predicted to disrupt and change the agency world at a rapid pace.
- The role of bravery and authenticity in standing out in the B2B sales industry.
- How creating a unique proposition can lead to significant success for agencies.
- Developing client leadership skills to achieve agency success.
- The potential for a socialist structure in the agency world.
Trenton Moss on LinkedIn: https://www.linkedin.com/in/trentonmoss/
