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Description

What do you want? A simple question, but one that people often forget to answer before going into a negotiation. In a new application of Morgan Housel's bestselling book The Psychology of Money, Gene breaks down the factors that contribute to what people want and their impact on the dealmaking process.

Explore how regret plays into whether or not a deal gets done, reframe how you think when you're negotiating with someone you think is crazy, and learn how each party's relationship with money affects your negotiations. Plus, discover the marshmallow test, understand the method to the madness, and examine how to answer the question: how much is enough?

Remember: negotiation is life. 

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