Looking to simplify your sales approach and win more business in an increasingly complex world? Join us as Bob Marsh, Chief Revenue Officer at Bluewater Technologies, shares his philosophy of "winning through simplicity." Bob offers critical insights on reducing friction in sales, building trust with clients, and simplifying the sales process to achieve better outcomes. In this episode, he provides a powerful guide on removing friction from the sales process and building deeper customer connections.
You will learn:
Why the world is getting more complicated and how to manage overwhelm
The four pillars of Bob's "Winning with Simplicity" framework
How to build "noise-canceling confidence" and why it matters
The game-changing "CEO fist bump" tactic that can drive more sales
Why you need to aim for "third layer connections" with prospects
How to reframe selling as an act of service, not manipulation
The art of using options effectively without confusing customers
Why "time management" is out and "impact optimization" is in
Bob's top tip for selling more by smoothing out friction points
The importance of building trust and demonstrating expertise to customers
Benefits of understanding where friction exists in the customer's decision-making process
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LinkedIn: https://hi.switchy.io/markdrager
Instagram: https://hi.switchy.io/KcKi
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