When was the last time you updated your LinkedIn profile? Or took the time to comment on a post while scrolling through your feed?
This week, Mark speaks with Joshua B. Lee about how a well-optimized social media presence and authentic engagement allow you to build meaningful connections and establish a robust social and professional network.
Known as the "Dopamine Dealer of LinkedIn," Joshua is an entrepreneur, storyteller, author, and a firm believer in weaving genuine human connections into the digital tapestry.
He is the author of Balance is Bullsh*t, and the founder of Standout Authority, where he helps professionals and entrepreneurs shine on LinkedIn by breathing life into their personal brands.
He shares his expertise on creating authentic connections in the digital world and leveraging LinkedIn for business growth.
Here are some of the topics Mark and Joshua discuss in this episode:
How a well-crafted LinkedIn profile can open new doors for your business
Why regular updates and active personal branding are crucial
The top three things business owners should be doing to maximize their presence of LinkedIn
Why leaders should ensure their LinkedIn profiles are comprehensive and reflective of their professional journey, not just a resume
How to use the XYZ statement approach on your LinkedIn profile
How engaging thoughtfully by providing insights elevates your visibility
Why you should prioritize genuine relationship building, not just making the sale
How leveraging personal stories and experiences in interactions helps humanize connections
Why you should be encouraging and training your teams to engage on LinkedIn
Josua B. Lee's #1 strategy for selling more
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