Are you ready to transform your B2B strategy and forge unbreakable bonds with clients?
Today, Mark Drager sits down with Anand Sheoran, founder of Current Instrumentation & Automation Inc., a specialized instrumentation company, to uncover the secrets behind his rapid business growth. With a background in engineering and sales, Anand brings a fresh perspective to customer engagement in industrial automation.
In this conversation, you'll learn:
Why understanding your customer is the cornerstone of sales success
How to shift from a visit-focused to a value-focused sales approach
The power of relationship-building in technical B2B environments
Why LinkedIn isn't just for job seekers; it's a goldmine for B2B growth
How to create a customer-centric culture across your entire organization
The importance of consistency in all aspects of business development
Why quality interactions trump quantity in building client relationships
How to leverage social media for thought leadership in niche industries
The challenges and rewards of working with your spouse in a startup
Why continuous learning and adaptability are crucial in technical sales
How to balance technical expertise with effective communication skills
The art of turning every team member into a brand ambassador
Tune in to gain tips from Anand's journey, and learn how to apply his customer-first philosophy to drive growth in your business, regardless of your industry.
Follow Mark:
LinkedIn: https://hi.switchy.io/markdrager
Instagram: https://hi.switchy.io/KcKi
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