In this episode of the MaYapinion® podcast, Maya Roffler sits down with Jen Uschold, founder of Jen Uschold LLC, to tackle a challenge so many experienced experts face when they expand, getting your message out clearly enough that the right people actually raise their hand.
Jen shares her powerful 35-year journey in physical therapy, how one unresolved client case sparked her curiosity about the link between stress and pain, and how pain science and health coaching completely transformed the way she helps people. What started as treating physical pain evolved into something much deeper: supporting clients through chronic pain, nervous system sensitivity, and even major life transitions.
This episode is a true MaYapinion® conversation. Maya doesn't just ask questions, she gives her honest, strategic take on what's missing in Jen's current marketing approach, why consistency alone isn't the whole answer, and how Jen can build a stronger pipeline for both coaching and speaking without burning out or getting lost in "trying everything."
This episode is especially powerful for coaches, practitioners, and experts with deep experience who know their work changes lives, but need a clearer path to visibility, client attraction, and consistent momentum.
What You'll Hear in This Episode
Jen's 35-year background in physical therapy and why one client shaped her entire career
How stress and emotional overload can influence physical pain—and why pain is never "just physical"
Jen's evolution into health coaching, lifestyle medicine, and pain science integration
Why "all pain is real" and how outdated models keep people stuck
Jen's Empower framework: Education, Motion, and Powering down the nervous system
The difference between treating pain vs. managing pain—and why that language matters
Jen's biggest business challenge: getting her message out so the right people say "yes"
Maya's MaYapinion® on why coaching can feel saturated—and how to stand out anyway
What Jen has tried so far and what's missing
Maya's MaYapinion® on where to find ideal clients
Why Facebook groups can be a goldmine when you lead with connection
Maya's MaYapinion® on creating your own free community that feeds into paid programs
Why speaking grows faster when you get specific about the audience you want to serve
How to stop being a "speaking chameleon" and position yourself as the go-to for one clear outcome
A simple strategy for finding the right speaking rooms: go where the problem already lives
This episode is sponsored by Jen Uschold LLC.
Connect with Jen Uschold:
Website: https://www.jenuschold.com/
Linkedin: https://www.linkedin.com/in/jenuscholdpt/
Connect with MaYapinion®
Podcast Website: mayapinionpodcast.com
Website: https://mayapinion.com/
TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com
