In this episode of the MaYapinion® podcast, Maya Roffler sits down with Jackie Jansky, founder of Finder Binder, to tackle one of the most common challenges product-based founders face in the early stages of business: turning a product that works into consistent, predictable sales.
Jackie shares the powerful story behind Finder Binder, a mealtime tool she created after her premature twins struggled with feeding issues, sensory challenges, and food aversions following a long NICU stay. After working with nutritionists, therapists, and medical professionals, Jackie combined the strategies that worked into a simple system that helped her kids build balanced meals while giving them a sense of choice and control at the dinner table.
This episode is a true MaYapinion® conversation. Maya doesn't just listen; she gives her honest, strategic take on why Jackie's product resonates so strongly in person but struggles to gain traction online, and what founders often misunderstand about visibility, social media, and customer connection in the early stages of launching a product.
Together, they walk through the founder mindset, how to position a product around the problem it solves, and the difference between selling a product and offering a solution. Maya also shares specific strategies Jackie can use to build organic traction through community, social platforms, and connecting directly with the moms who need this product most.
This episode is especially powerful for product-based founders, mompreneurs, and early-stage entrepreneurs who know their product works but are struggling to move from occasional sales to consistent momentum.
What You'll Hear in This Episode
Jackie's story of creating Finder Binder after years of feeding challenges with her twins
How NICU complications, food aversions, and sensory issues inspired a new mealtime solution
Why giving kids controlled choice can transform stressful mealtimes
How Jackie built the first version of Finder Binder using Canva, printed cards, and a simple matching system
The different ways families are using Finder Binder today, including picky eaters, GI issues, and autism support
Why trade shows have worked well for Jackie and the limitations of relying on them for growth
The mindset shift from "selling a product" to solving a real problem for overwhelmed parents
Why moms are the core customer and how to speak directly to their daily frustrations
How founders can turn online communities into powerful organic marketing channels
Why TikTok can be a powerful platform for showing the product in action and connecting with real families
Why consistent content and storytelling can create momentum for product-based businesses
This episode is sponsored by Finder Binder
Connect with Jackie Jansky
Website: www.myfinderbinder.com
Instagram: https://www.instagram.com/myfinderbinder?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr
Facebook: https://www.facebook.com/people/Finder-Binder/61552061362224/?mibextid=LQQJ4d
Connect with MaYapinion®
Podcast Website: mayapinionpodcast.com
Website: https://mayapinion.com/
TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com
