Johan Axelsson is the Founder and former President of LeanSwift, a global leader in e-commerce and mobile solutions focused on customers in manufacturing, food and beverage, distribution, and fashion. He is also the current Global Consulting Head of Infor Practice at Wipro. As a serial entrepreneur who founded and exited companies, Johan has over 20 years of experience as a business and technical consultant, business developer, and project manager. He is a self-professed passionate industrialist who has conducted transactions in Europe and the US with a mission to improve business processes.
The main objective as a business owner is to scale beyond seven figures. But the path to this kind of growth involves numerous steps, trials, and learning curves. What strategies can emerging entrepreneurs execute to stay on track to achieving their goals?
The first step to starting a business is to develop a solution to a consumer need. Once you've resolved that idea, create a marketing strategy. Johan Axelsson, a business leader and serial entrepreneur, also recommends a thought-out product development. Having too broad a business presents challenges such as loss of focus, disparate revenue, and subpar product quality. Instead, focus on a niche or specialty in which you are the expert, making you more in demand. Furthermore, having a vision and remaining steadfast to your business's core values can help you stay focused, keeping you on track to reaching your end game.
In this episode of Marketing Tails with Mark Bevington, Johan Axelsson, Founder and former President of LeanSwift and Global Consulting Head of Infor Practice at Wipro, talks about providing specialized services and scalability. Johan shares how he overcame obstacles as an up-and-coming entrepreneur, scaling a business at different levels, methods for streamlining distribution and manufacturing, and strategies for starting a business.
