In this episode, I'm talking about something most people are too scared to say out loud—sometimes the smartest thing you can do for your business is burn it down. Not in a tantrum, not in rage, but with strategic demolition. I share the story of the Great Chicago Fire and how, instead of trying to patch things up, the leaders leveled the city and rebuilt it with vision. Out of the ashes came skyscrapers, modern engineering, and innovation. The fire didn't just destroy—it forced reinvention. And that's exactly what every entrepreneur eventually has to face.
I break down how cracks in your company—duct tape systems, misaligned teams, mediocre processes—are signals, not setbacks. Just because things are "fine" doesn't mean they're fit for the future. Momentum can mask mediocrity, and if you're being honest, you've felt it: the dread in meetings, the confusion in communication, the reliance on patch jobs instead of real systems. I share examples of how companies like Apple, Netflix, and Starbucks chose intentional reinvention before disaster forced it—and how that same mindset can save and scale your business.
If you're clinging to what's familiar instead of building what's next, this episode will challenge you to let go. It's not about rebuilding from scratch—it's about rebuilding from wisdom. I walk you through the playbook: refine operations, clarify expectations, raise your standards, and call your team to more. Burn what no longer fits, build what's better, and don't apologize for evolving. That's how leaders grow, that's how companies scale, and that's how you build something worth leading.
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