Finding your purpose and direction in life starts with understanding who you are before deciding what you want to do. People often struggle with making decisions because they don’t have a clear sense of identity, values, or purpose. That’s why I believe identity comes before achievement—people who have a strong sense of who they are tend to accomplish incredible things. In today’s episode, we’re diving into the importance of self-awareness, authenticity, and developing a personal code that guides your actions, particularly as an entrepreneur or leader.

For me, my sense of identity was instilled early on by my parents. They taught me discipline, integrity, and the value of keeping my word. Those principles shaped how I approached my career, my business, and my leadership. But here’s the thing—if you didn’t have that foundation growing up, it’s not an excuse to stay lost. You can develop it yourself. It starts with practicing basic decency, adopting strong habits, and holding yourself accountable to a higher standard. The key is to stop making excuses, take ownership of your actions, and start acting like the person you want to become.

Building a strong identity isn’t just personal—it’s also essential in business. That’s why, at Genesis, we’ve built our company culture around core values that align with who we are and how we operate. These aren’t just words on a wall; they are principles we live by every day. The truth is, success isn’t about luck or talent alone—it’s about consistency, discipline, and making decisions based on core values. If you’re feeling stuck in life or business, this episode is for you. We’ll break down how to develop your identity, why it matters, and how it directly impacts your success.