In this episode we dive into the importance of having a solid business plan and marketing strategy, and how to go about creating an aligned roadmap for your business.
You will also learn about:
- Knowing when to say 'yes' or 'no' to marketing opportunities
- The difference between goals and objectives
- The difference between strategy and tactics
- What might stop you from growing your business
- Why you need to be intentional with your marketing activities
- How your target market plays a role in your marketing strategy
- How your 'bestseller' might change your overall plan
- Why you need to be really clear on your numbers
Resources mentioned
Marketing Plan Template - download HERE
Get in touch
Sarah Burgess - Little Black Books
Wendy Tibbotts - Zigzag Marketing
Growth Curves Instagram - @growthcurvespodcast
