In this episode of the Lucky 13 podcast, hosts Mike Lantz and Josh Hauser, along with guest Jeff Ehlinger, discuss the significance of events in business. Jeff, an expert in event management, shares insights from his background in sports, emphasizing the importance of creating tailored experiences for clients and employees. The speakers highlight how events foster connections, enhance workplace culture, and drive business success. They also address the need to measure event impact and justify investments to skeptical business leaders.
Welcome and Halloween Candy Discussion (00:00:07)
Introduction of hosts and a lighthearted debate about Halloween candy preferences.
Jeff Ehlinger Introduction (00:00:55)
Introduction of special guest Jeff Ehlinger, who runs events for the organization.
Argument Over Halloween Candy (00:01:03)
Discussion about the best type of Reese's Halloween candy, focusing on shapes versus regular.
Jeff's Background in Event Management (00:03:09)
Jeff shares his experience in sports and event management, including his work with the Los Angeles Kings.
Creating Experiences for Clients (00:05:10)
Discussion on tailoring events to meet client preferences and creating valuable experiences.
Successful Event Ideas (00:05:38)
Jeff shares ideas for impactful events like golf outings and wine tastings, emphasizing client engagement.
Building Anticipation for Events (00:06:51)
Importance of creating anticipation for events and understanding client needs for valuable content.
Justifying Event Costs (00:08:31)
Discussion on the investment aspect of events and their potential return on experience.
Employee Culture and Events (00:10:06)
Jeff discusses events aimed at building employee culture and collaboration within the organization.
Importance of In-Person Connections (00:12:26)
The necessity of face-to-face interaction for team connection and collaboration post-COVID.
Quarterly Community Events (00:13:15)
Overview of quarterly events aimed at fostering community and collaboration among employees.
Measuring Event Impact (00:14:32)
Discussion on the importance of measuring the business impact of events for ROI assessment.
Experiences as Team Building (00:14:56)
Value of shared experiences in building relationships and team dynamics.
Planning for the Upcoming Year (00:15:52)
Setting goals for the new year and the role of events in aligning team objectives.
