Target finds are my favorite finds and today I go over a bottle I bought during one of my target shopping sprees. This producer came about through a woman who had a love for nature and the wild since she was a kid and was curious about how she can get back into what she loved through a career. She became an attorney but always dreamed about the “farm life” and that’s why she started looking into the wine industry, in order to transition from attorney back into doing something involving nature and the wild.
Through her research, she started understanding the wine industry and saw that many producers were more worried about mass producing wine (aka the numbers) versus embracing the vintage for what is (aka fermenting quality natural wine). She wanted to build a brand that embraced the differences and represented nature doing its thing in a bottle. That’s why she decided to create a natural wine brand and even trademarked “clean-crafted commitment” where it requires that grapes are farmed without toxic pesticides and the wine is produced without synthetic processing aides.
Tune in now as I get into detail about mass production in the wine industry, low intervention winemaking and the importance of researching your wine, the background on the producers story and why it’s so important to go after your dreams.
1:25 - Target + girl math
2:18 - Intro to the producer
3:30 - Mass production
4:50 - Natural wine movement
5:58 - Information is king
7:10 - Research your producer
8:10 - Don’t be afraid of some additives
10:00 - As natural as it’s going to get
12:20 - Everything happens for a reason
13:33 - Perfect timing
14:30 - Olfactory analysis
15:15 - Tasting notes
Today’s wine: Scout Wild Red Blend $17
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