Justin Price, a fifth-generation Floridian, discussed his journey from a creative director to founding Vers Creative, a branding and marketing agency with 13 full-time staff and 18-20 contractors. Justin emphasized the importance of diversifying revenue streams to avoid over-reliance on any single client, citing a significant loss due to COVID-19. He highlighted the integration of AI tools to enhance efficiency, reducing project timelines from weeks to minutes. Justin's book, "The Creative Squeeze," addresses leadership challenges in the creative industry, advocating for a balanced approach to leverage technology while maintaining human connection and creativity.
In this episode:
Justin Price shares his Florida entrepreneurial journey
Overcame personal challenges to start marketing agency
Transitioned from nonprofit creative director to entrepreneur
Built agency focusing on branding and marketing
Navigated major account loss during COVID-19
Integrated AI tools to improve business efficiency
Wrote book on leading creative teams effectively
Emphasizes employee development and technological adaptation
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Connect with Justin:
Website: https://www.verscreative.com/team/justin-price
Connect with David:
Website: www.businesswiththeboyz.com
LinkedIn: www.linkedin.com/in/daviddecelle
Email: David@businesswiththeboyz.com
Connect with Landon:
Website: www.businesswiththeboyz.com
LinkedIn: www.linkedin.com/in/landon-troyer-837b822b
Email: Landon@businesswiththeboyz.com
