"Social media is ultimately about being a part of the insider conversations that are happening in your niche among your dream customers every day online," Dave Gerhardt, Founder Brand. The question is, could it be used in an even better way for your business? Is it the perfect place to advertise for B2B (over organic reach)? The ever-evolving "facebook for careers" offers more than meets the eye, per our latest guest Matt Weltz—marketing whiz, ad agency alum, and Performance Marketing Team Lead at Updater. Lead gen with LinkedIn? Yes, indeed—by building the right audience and using the right creative. Plus: You'll hear more about Updater's experiments with LI's new Thought Leadership ads—and how you could make your B2B multifamily ads pack a (professional, obvi) punch.
