What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey through key roles at companies like Rent.com and Knock CRM, culminating in his current position as Vice President of National Growth at Updater, showcases a track record of top revenue generation and innovative sales methodologies. This conversation with Lucas Bourgeois is invaluable for sales professionals aiming to elevate their skills, individuals considering a career in sales, and marketers seeking effective collaboration strategies with sales departments.