In this week's episode, Anju Visen-Singh and Dr. Kelly Dore discuss effective recruitment strategies for schools to widen their applicant pool. Kelly describes the challenges faced by recruitment teams today, including changes in admissions processes, demographic shifts, and the need to demonstrate a return on investment. The conversation explores strategies such as aligning marketing with the school's mission, considering non-academic factors in admissions, offering a robust student experience, and engaging with the community.
Timestamp of our conversation:
01:05 - Why widening the pathway is important
03:54 - What challenges do recruitment teams face?
08:42 - Effective recruitment strategies
13:05 - Engaging with your community
19:07 - Takeaways
Speakers:
Dr. Kelly Dore
Co-Founder/VP Science & Innovation at Acuity Insights
Anju Visen-Singh
Vice President, Marketing at Acuity Insights
Connect with Kelly:
https://ca.linkedin.com/in/kelly-dore-7971b258
Connect with Anju:
https://www.linkedin.com/in/anjuvisensingh/
Visit our blog for more exciting insights:
https://acuityinsights.com/resources/blog/
