Description

Join as we unpack the essential steps to successfully launch and sustain an online course. The conversation covers everything from ideation and validation to marketing strategies and leveraging networking, with a strong emphasis on balancing profitability with lifestyle goals. Bree and Jess talk about the changing entrepreneurial landscape, advocating for businesses to sidestep traditional hustle culture, instead focusing on creating sustainable, income-generating models through online courses.

Listeners will learn about the differences between live launching and evergreen models, each with unique benefits depending on the entrepreneur's style and business needs. They break down how to strategically use lead magnets and networking opportunities to build stronger relationships and grow email lists organically. Throughout, Jess shares her personal insights and strategies from her extensive experience, making this episode a rich resource for aspiring online course creators. Key topics include the importance of validation, strategic marketing, and the balance of detailed preparation with adaptive evolution of course content.

Key Takeaways:

• Validating Your Course Concept: Use tools like polls, surveys, Google trends, and websites like Answer the Public to ensure there's a demand for your course content before building it.
• Choosing a Delivery Method: Consider using drip models for course delivery as they can improve engagement and completion rates.
• Live Launch vs. Evergreen Model: Understand the difference between these two approaches to find what best fits your business strategy, personality, and audience engagement style.
• Effective Marketing Strategies: Emphasize building anticipation in a launch through masterclasses, freebies, networking, and strategic lead generation without necessarily relying on paid ads.
• Networking for Growth: Leverage networking by joining bundles and summits to broaden your reach and attract new clients organically.

Notable Quotes:

• "You don't have to know everything. You just have to know a little bit more than somebody else."
• "Some people are going to sign up to your email list just because they're a freebie, freebie, freebie, person."
• "You're getting yourself out there and you're getting your business out there, and that's what networking is about."
• "A lot of times people get really good results live because they can answer questions, it's interactive."

Resources:

• Jess Cassity's Website
• Jess Cassity on Instagram
• Jess Cassity on Facebook
• Jess' Podcast - The Business Lounge
• Jess Cassidy's Book: "The 20 Hour a Week: Mastering Online Business for a Balanced Life" - COMING SOON!
• 12 Month Marketing & Profit Planner

About the Guest:

Jess Cassity is a seasoned business coach with over ten years of experience in helping online business owners and entrepreneurs streamline operations and achieve a successful work-life balance. Formerly a real estate broker, Jess now specializes in creating innovative solutions tailored to client needs, authoring the book "The 20 Hour a Week: Mastering Online Business for a Balanced Life." She is known for her dedication to client success and her results-driven approach, offering a range of services including one-on-one coaching, group workshops, and online courses.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

BREEANNA KAY'S WEBSITE: breeannakay.com

REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/building-online-course