Humans do not make decisions logically. For patients, this is especially true. How many times have you been in a situation where you know the treatment you are suggesting to a patient would change their life-but they do not immediately do it?
Why? They are making decisions emotionally. Often, physicians are stuck in a logical state of communication. In this episode of the Physician Growth Accelerator Podcast, Zed dives into how emotions significantly impact patient choices. He challenges the traditional views of patient-practice interactions, highlighting the importance of understanding and adapting to the emotional needs and biases of patients.
Listen to uncover:
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