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I was having a sales conversation, discussing several ideas around managing tasks and attention.
I happened to mention the background of the term multitasking and his eyes got really big and he started asking questions.
 
I realized that he was not familiar with the story of how we arrived at the term "multitasking" and so I told it to him. He was fascinated and realized that there is really very little evidence that humans can multitask – it's like we all believe some fable.
 
This encouraged him to realize that he needed to abandon his pretext of trying to multitask and to take his attention management more seriously
 
We don't want to acknowledge our "weakness", so we don't use the tool that helps us.
Fair enough, human nature and all – who wants to walk with a cane?
 
History of the idea of multitasking shows that the term is only about 70 years old – prior to that, nobody had any concept that we could (or would want to) do it. The first known published use of the term is in 1965.
 
For data, I consulted Google N-gram viewer
So, let's look at the rise of the notion in computing
If it wasn't intended to apply to people, why do we apply it to people?
Fine, we're task switching, why is that bad?
Fine, I'm reactive – isn't that what is required?
What if your reactivity is just a habit adopted from a distorted picture of "what everyone else is doing", a symptom of a lack of understanding the real principles of producing and capturing value in the world?
 
When you're too close to the situation, it becomes difficult to see the big picture. That's the origin of the saying "can't see the forest for the trees." When you don't know what you don't know, it's impossible to find the solution.
 
larry@dobusyright.com; www.linkedin.com/in/larrytribble