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It's Lacey and Jessica here. We're diving deep into the world of real estate databases, especially with the festive holiday season right around the corner. We're excited to discuss the importance of maintaining a robust database. It's our way of keeping up with past clients, leads, family, and so much more. Plus, we'll chat about the value of our sphere - the people around us, including our friends on social media, and the best ways to engage with them. We'll also give you our top strategies for updating databases, the power of drip campaigns, and creative ways to stay connected with clients. As we gear up for the holidays, we're brimming with ideas for client appreciation events and the magic of adding personal touches to maintain lasting relationships. Join us on this journey!