We talked about the attention economy and the Society of the Spectacle with Katt Williams/Club Shay Shay Extended Cut and the historical case studies of crisis communication in the new media environment with the Alaska Airlines Ad, as well as the relevance - and irrelevance - of laughter in satire in Weekend Update. Readings include 60 years of philosophy, 30 years public relations case studies, and an experimental study by psychologists Rhodes and Ellithorpe.