In this episode of Grit Won't Quit, Fran Sexton of Senior Solutions with Fran joins Tom to share how a personal mission to help her mother navigate Medicare turned into a thriving business built on compassion and clarity. With years of insurance experience, Fran saw a gap in how seniors were being served—and set out to change that. She and Tom discuss the importance of educating clients, guiding them through their options without pressure, and how she's built trust by putting people first. Fran also talks about using networking groups, growing a social media presence, and the unique challenge of reaching seniors who may not be online. A conversation about service, purpose, and doing business the right way.