In this episode of Grit Won’t Quit, Tom Mirabella sits down with Rich Calandra, the entrepreneur behind VidaRich and The Good Life. Rich shares his journey from leaving a corporate career to finding his true passion in nutrition and wellness. He dives into how VidaRich, a coffee additive packed with health benefits, came to life after customers kept asking him about collagen. Instead of just explaining, he created a product infused with collagen and lion’s mane mushroom—designed to support both body and mind. Rich talks about the challenges and wins of getting into 44 stores across the Tri-State area, building an online presence, and using taste tests and direct feedback to perfect the product. From creating something high-end to staying connected with his community, Rich proves that passion and persistence can build something special. Check out more at 👉 https://www.VidaRich.com
