In this episode, Aaron Gordon sits down with guest Jacob Birn, the mastermind behind Addictive Ads. Jacob shares his incredible journey from an uncertain college student to a successful entrepreneur who harnessed WhatsApp's status feature for innovative advertising. He discusses the unique concept of micro-influencers in the Jewish community and how this approach has been both disruptive and effective compared to traditional influencer marketing. Jacob delves into maintaining a balance between advertisers and status posters while expanding his reach. The conversation also explores his upcoming venture, Addictive Affiliates, and his drive to keep innovating. Jacob concludes by sharing a motivational quote advised by his father: "Give it a whirl," emphasizing the importance of calculated risks. This episode is a deep dive into Jacob's entrepreneurial hustle and mindset, offering valuable insights for aspiring business leaders.
Get To Know Jacob Birn
Jacob Birn is the founder and CEO of Addictive Ads, a performance-based advertising platform, and Addictive Affiliates, a commission-based affiliate marketing network. He specializes in digital marketing, influencer partnerships, and creating monetization opportunities for advertisers and content creators.
3 Episode Key Takeaways
Innovate in Advertising: Jacob Birn's journey with Addictive Ads highlights the power of innovation in crowded markets. By leveraging WhatsApp's unique status feature for micro-influencer advertising, Jacob effectively carved out a niche, demonstrating the potential for success when thinking outside traditional platforms and methodologies.
Balance in Hustle: Jacob emphasizes the importance of maintaining a balance between advertisers and micro-influencers to ensure authenticity and effectiveness in marketing campaigns. His approach of not overwhelming users with ads teaches a crucial lesson in valuing quality over quantity and sustaining engagement.
Calculated Risk-Taking: Inspired by his father's advice to "give it a whirl" with a calculated approach, Jacob's story encourages aspiring entrepreneurs to take strategic risks. His success in transforming an idea into a thriving business underscores the importance of thoughtful planning and seizing opportunities when they arise.
Show Overview:
00:00 Monetizing WhatsApp Status Updates
03:10 Innovative Jewish Marketing Strategy
08:12 WhatsApp Offers Authentic Engagement
09:46 Mastering Client Boundaries
13:52 Guaranteed Views on Social Platforms
18:39 Acceptance of Personal Choices
20:29 Targeting Locals for European Trips
26:47 Launching Addictive Affiliates Business
29:01 Calculated Risk-Taking Encouragement
