In this podcast episode of Life and Listings, I welcomed Elena from Kee Technologies, a follow-up boss specialist, to share her unique journey. Elena discussed how real estate agents often underutilize CRMs, leading to lost leads and business. She explained Kee Technologies' approach, offering done-for-you setups in CRMs like follow-up boss, including action plans, automations, and training. Elena's path into real estate and CRM wasn't planned; originally a music student, she stumbled into an administrative role at a real estate team. Her expertise in system building and automations emerged over six years, first through administrative work and later refining CRM systems. Her knack for systems and automations became her superpower, shaped by her creative background in music. She discussed common mistakes agents make, such as notification overload and chasing numerous AI tools, emphasizing the need to focus on effective money-making actions. Elena's insights and expertise revolve around simplifying CRM usage for agents and ensuring realistic, achievable goals, providing a valuable perspective for anyone in the real estate industry.
Episode Highlights
CRM Utilization Gap: Kee Technologies addresses the underutilization of CRMs in real estate, offering tailored setups in platforms like follow-up boss to help agents capitalize on these tools effectively.
Comprehensive CRM Solutions: Elena's company specializes in providing complete CRM solutions, including action plans, automations, smart lists, SOPs, and training, ensuring agents optimize their CRM usage.
Unplanned Career Transition: Elena's unconventional path into real estate and CRM stemmed from a music background, evolving over six years into a CRM specialist adept at crafting efficient systems and automations.
Superpower in Systemization: Elena excels in system building and task automation, leveraging her creativity from music to develop effective tech solutions and streamline workflows.
Guiding Agents to Success: Elena emphasizes avoiding common agent pitfalls like notification overload and AI tool distractions, advocating for a focus on revenue-generating actions and practical CRM utilization.
“My overarching theme is having something that's realistic... especially if you go into each quarter and you have these goals that you set for yourself or for your team." - Elena
Connect with Jennifer Staats:
Website: staatssolutions.com
Instagram - Staats Solution: https://www.instagram.com/staatssolutions/
Instagram - Jennifer Staats:https://www.instagram.com/jennifertherealtor
LinkedIn: https://www.linkedin.com/company/staatssolutions/
Connect with Elena
Website: www.keetechnology.com
Personal Website: www.elenakee.com
Social Media Links
Youtube: https://www.youtube.com/@ElenaKee
Facebook: https://www.facebook.com/KeeTechnologySolutions/
Instagram: https://www.instagram.com/keetechnology/