This is going to be a fun episode because I have Travis, an expert in the real estate industry, joining me where he shares invaluable insights on the importance of the ISA role, lead conversion strategies, and the critical nature of follow-up. He highlights the need for simple and effective database management systems and the humanization of leads. Travis also discusses his work with Digital Maverick's DCM program, which has sent about 4 million texts and emails in just 106 days, underscoring the scale of their operations. Tune in to hear Travis's tips on training ISAs, handling difficult clients with grace, and maintaining a positive outlook in the fast-paced world of real estate.
“The more simple your system is, the easier it is for you to close deals. Because once you really boil real estate down, it's just talk to more people, sell more homes, make more money. Like that's really what it comes down to. So a lot of the gaps that we see in Database. Is, is they their smart lists don't match their stages, or they're too they're too critical on what the filters are and things like that. And it's just like last call made stage a, like, just, that's all you need.”- Travis Halverson
In this episode, let’s explore:
Role and Importance of ISAs: Travis emphasizes that the ISA position is often seen as a stepping stone but he values it as a career.
Lead Conversion Tips: Effective follow-up and consistent action are critical for improving lead conversion. Simplifying the system and ensuring uniformity in managing leads can enhance efficiency and outcomes.
Database Management and System Setup: Clear definitions and simple systems for stages and smart lists in CRM (Customer Relationship Management) are essential.
Humanizing Leads:Treat leads as individuals with needs and interests rather than mere numbers. Effective communication involves having genuine conversations and understanding clients' needs.
Training ISAs: Training focuses on improving language and conversation skills rather than strictly adhering to scripts.
Digital Maverick and DCM: Digital Maverick offers various services, including database management through the DCM (Database Conversion Management) program. Travis's role involves helping multiple teams across states manage and optimize their databases for better lead conversion.
About Travis Halverson:
Travis Halverson has been an ISA for 7 years, over 600 closings in his career, and currently managing 70+ databases across the country- he has finally found his niche in real estate. Travis is someone who is passionate about trying to ease the pain CEOs and Team Leads find with databases. Always coming from a place of simplicity- talk to more people, sell more homes, change more lives.
Connect with Travis:
Website: https://digitalmaverick.com
Instagram:https://www.instagram.com/travishalversonnn/
Connect with Jennifer Staats:
Website: staatssolutions.com
Staats Solution Instagram: https://www.instagram.com/staatssolutions/
Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor