This week we are very happy to welcome Brad Bromlow to the show. In this episode Brad shares his journey as an entrepreneur and the growth of his cookie business, Fat and Weird. He discusses the challenges and setbacks he faced along the way and the importance of resilience. He also talks about the unique marketing strategies he employs, including creative cookie names, as well as emphasizing the significance of outsourcing customer service and the value of maintaining a work-life balance. Overall, Brad's story highlights the importance of perseverance, adaptability, and faith in building a successful business. The conversation also delves into the finite lifecycle of social media influencers and the importance of building a business beyond influencer status. He closes by emphasizing the importance of gratitude for the journey, as well as the need to embrace discomfort and build resilience.