Welcome back to the show! This week we welcome Brent Kromer, a fitness coach who helps other coaches supercharge their coaching businesses. He discusses his experiences and insights in the field of sales, and emphasizes the importance of sales skills and the challenges that coaches often face in selling their services. He also discusses the need for a professional setup in sales calls and the benefits of personalized lead nurturing. The conversation highlights the difference between one-call close and two-call close approaches, and the importance of guiding the customer journey. Brent also covers topics such as congruence in coaching, handling objections, closing high-ticket sales, booking future calls, the motivated window for sales, and meeting customers where they're at.
