Thanks for joining us again for another epsiode! This week we welcome Mason and Audrey to the show, where they discuss their journey in the fitness industry, starting a business together, and their experience speaking on stage. They also talk about the importance of nurturing relationships with clients, the roles they play in their business, and their projections for the future. They share their insights on organic growth, the challenges of scaling a business, and the value of investing in mentors. They also discuss their decision to write a book, the impact it has had on their business, and how to utilize it as a lead magnet. The conversation covers not only effective lead magnets, but also lead generation strategies. They discuss the importance of learning from mistakes, and also touch on managing Instagram DMs, believing in oneself, and their future plans for their business.