Arturo Johnson, CEO of Arturo Johnson Consulting, is an author, speaker, and client acquisition expert. He attributes a significant part of his meteoric rise from flat broke to making six figures as an insurance agent to figuring out how to build successful Facebook ad campaigns. Listen to our conversation with Arturo to understand the critical need to automate your outreach, appreciate how all effective marketing strategies, including Facebook ads, are dependent on selecting the right niche (and hear suggestions for how to find yours), and find out why your Facebook ads cost per lead isn't a metric worth considering.
Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.
Connect | Resources
· Website: arturojohnsonconsulting.com
· Instagram: @arturojohnsonconsulting
· Free e-book: "15 Ways Insurance Brokers Can Stay in Touch with Their Clients"
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
0:00 Introduction
1:06 Guest introduction
2:09 Arturo's backstory
6:55 Networking for leads
8:48 Practical steps to networking
10:51 Needed to automate to scale
15:19 Success with Facebook Ads
17:31 Speak as an expert to your niche's problem
20:43 Select a niche you have an affinity with
22:51 Lead quality and outliers
24:57 Thoughts on ad spend
26:33 Need to test and keep ads fresh
30:11 Focus on opportunities, not leads
35:03 About Arturo Johnson Consulting
38:43 Action Item
Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
