This week, Bill Thurman—author, agency owner, and CEO of Legacy Consultants—shares a heartbreaking story of his regret to make the point that selling life insurance is a lifesaving service. He believes agents owe it to their prospects to do everything in their power to convince them to buy the policy they need. Join us this week to hear about the Babe Ruth Bucket System, why it's a brilliant branding move, and how you can use it to educate and convert your clients; discover a tremendously successful script for overcoming the single objection that puts an end to most sales; and find out why most insurance training is not working to produce successful, lifelong careers for agents.
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Connect | Resources
· Facebook Group: The Babe Ruth Bucket System—Agents Building Generational Prosperity
· Find the Babe Ruth Bucket book series at lciagencytraining.com
· FREE e-book: 15 Ways Insurance Brokers Can Stay in Touch with Their Clients
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
0:00 Introduction
1:23 Bill's business bio
1:57 A story of adversity
5:37 About the Babe Ruth Bucket brand
8:51 Babe Ruth as the source of inspiration
10:46 About the Exception to the Rule brand
14:31 Prepare and persevere
18:24 Always be creating opportunities
20:20 Why is existing training insufficient?
23:11 Golden Nugget: Activity inevitably leads to success
25:18 Overcoming "I want to think about it."
28:17 Regret led to success
33:16 Action Item
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
Script // The Objection that Kills Most Deals
