Tracy Lownsberry is a top 1% producer and the founder of "Annuity Giants"—the largest Facebook group for licensed professionals who sell annuities. Join us to discover his highly effective lead-gen strategy that flies in the face of what most annuity sales professionals are doing, the one thing every Facebook ad campaign must have to avoid losing precious leads, and a superior sales strategy that deliberately downplays attempts to sell.
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Connect | Resources
· Mindset: The New Psychology of Success by Carol S. Dweck
· FREE lead magnet: Protect Your Family with the Right Life Insurance Death Benefits
You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.
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0:00 Introduction
1:02 Tracy's business bio
1:53 Approach to Facebook ads
4:23 What's working in ad content
5:59 Directing leads through your funnel
8:00 Average ad cost
9:21 Don't sell. Educate.
13:55 Competence breeds confidence
15:13 Dialing advice
21:09 Foundational principles
24:00 About Annuity Giants
28:00 Take action
30:26 Action Item
