This week's Stay Paid guest is Bobby Jones, founder and president of Delta Medicare Benefits Group in Memphis, Tennessee. Bobby has discovered that what's old is new again—he's advertising on television. While it's not the cheapest strategy, his ROI is tremendous. In fact, his team reeled in 400 signed apps in one month! Join us to get the nuts and bolts about TV advertising (how to start, the cost, different formats, and more), find out the strategy Bobby used to select the most profitable time slots for his commercials, and discover the unique reason he rarely hires experienced agents.
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0:00 Introduction
1:33 Bobby's business bio
2:28 Benefits of television advertising
4:29 The cost
5:44 The logistics
8:20 Repetition is key to success
9:39 Commercial format and placement
12:14 The goal of advertising
12:30 Building local trust
13:34 TV's conversion rate
14:33 Handling off-hour calls
16:07 Hiring practices and rationale
18:10 Incentives
20:27 Advice to new agents
23:18 Action Item
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
Television Marketing: Is It Right for Your Agency?
