Episode #28: Email Marketing for Creatives
In this episode of The 5 to 9 Podcast, I dive into the world of email marketing and share how it’s been a game-changer for my creative business. Whether you're just getting started or already have an email list, but aren't sure what to send, this episode is packed with tips and actionable advice to help you grow your business through email marketing!
Key Takeaways:
- Why Email Marketing Matters: I share why email marketing has a 36x ROI—meaning for every dollar spent, you could see $36 in return! It's a powerful tool for building and growing your business, especially for creatives.
- Start Simple: My advice is to start with a simple strategy and build your way up. Trying to do everything at once can feel overwhelming, so don’t worry about getting fancy right away!
- Your Email List Is an Asset: While social media is great for growing your audience, it doesn’t guarantee direct communication with your followers. Email marketing gives you control over your customer relationships and ensures you own that communication channel.
- How to Start: I walk you through the first steps of email marketing—from choosing an email service provider (like Flodesk, Mailchimp, or ConvertKit) to creating a lead magnet and nurturing your list.
- Creating Value: I discuss how to craft emails that provide real value to your audience, whether it's behind-the-scenes updates, helpful tips, or special offers.
- Sales Sequences: Serving your audience first, building trust, and then selling to them—these steps are key to successfully selling through email campaigns.
Episode Breakdown:
- Why Email Marketing Is Important for Creatives (2:30)
- Steps to Getting Started with Your Email List (9:57)
- Choosing Your Email Service Provider (12:50)
- How to Create Lead Magnets and Forms (16:00)
- Nurturing Your Email List (20:22)
- The Importance of Subject Lines and Selling (28:44)
Action Steps:
- Start collecting emails today—even if it's just on a piece of paper or in a Google Doc!
- Choose an email service provider and set up a simple opt-in form.
- Offer a valuable freebie or discount to encourage sign-ups.
- Nurture your list with content they’ll value, and when the time is right, offer your products or services.
If you're ready to take your email marketing to the next level, don’t forget to check out the 50% off offer for Flodesk HERE!
Thank you for listening! If you found this episode helpful, please subscribe, leave a review, and share it with a fellow creative entrepreneur. Keep dreaming big and taking action—because action creates clarity! I’ll catch you in the next episode!