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What happens when traceability intersects with producer trust, privacy concerns, and the future of family ranching?

In this episode, we sit down with Chad Ross, Saskatchewan cattle producer and Chair of the Saskatchewan Cattle Association, to explore one of the most talked-about topics in Canadian agriculture today: traceability.

Together, we discuss:

At its core, this conversation is about more than regulations. It's about stewardship, preserving family operations for future generations, and finding solutions that strengthen both the industry and the people who make it possible.

Whether you're a cattle producer, rancher, or someone who cares about the future of Canadian agriculture, this episode offers valuable insight into a conversation that affects us all.

Start with the book, that's where control begins in your operation.

Hosted by Winnie Lau & Lacy Rowan - Ranch Your Way

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Book Bundle: Farming Without the Bank -- Canadian Edition + Becoming Your Own Banker (paperback + audio)

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Go here for more updates on this situation: https://www.canada.ca/en/food-inspection-agency/news/2026/06/update-from-the-canadian-food-inspection-agency-on-a-revised-regulatory-approach-to-the-livestock-traceability-regulations.html


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