In this episode, we sit down with Kim Tarlton, General Manager for Church Communications Group, to discuss the most effective ways churches can leverage digital platforms. Kim shares her expertise on understanding your target audience across platforms like church websites, social media, and apps. She introduces the concept of the "three rings of marketing," which involves communicating to your church community, reaching those seeking a church, and engaging with individuals who have a felt need.
Kim provides practical advice on tailoring your church’s messaging and resources to each of these groups, with a special emphasis on creating a welcoming website homepage for first-time visitors. We dive into the critical role of digital presence, exploring how blogs can boost SEO, and how platforms like Instagram, Facebook, and YouTube can showcase church life and engage potential visitors. We also discuss the shift from in-person to online church attendance, the importance of clear calls to action, and the future of the church in a digital world that longs for more intimate and community-focused gatherings.
Tune in for valuable insights on how to enhance your church’s digital strategy and make a meaningful impact online.
Show Notes:
Three rings of church marketing -it involves communicating to your church community, reaching those seeking a church, and engaging with individuals who have a felt need.
Adwords - Previously Adwords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses to display ads on Google's search engine results pages and other sites in the Google Display Network.
DoubleClick Inc. - was an American advertising company that specialized in providing internet ad serving services from 1995 until it was acquired by Google in March 2008.
The Chosen - is the first multi-season TV series that tells the story of Jesus' life, offering a unique perspective by showing Him through the eyes of those who knew Him.
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