In this solo episode of The Chat GPT Experiment, host Cary Weston dives into two real conversations he had with business owners—one looking to implement AI into their operations and the other trying to pivot into AI consulting. Cary offers straight-up, no-fluff advice: don't start with AI. Start with your business needs, your strengths, and the problems you're actually trying to solve. From there, tools like ChatGPT can help scale or simplify your work—but they can't create structure where none exists.
Don't lead with AI—lead with your business. Identify the specific problem you're trying to solve. AI can help, but it's not the starting point.
If it's not documented, it can't be scaled. Whether it's pricing info, sales process, or FAQs—get it organized first. Then, AI can actually help.
Big AI moves can start small. You don't need to become an AI consultant or master every tool. Start with what you already know and build from there.
Cary's longtime friend Michael Stelzner (founder of Social Media Examiner) is hosting AI Business World — a 2-day, practical, hands-on conference for business-minded marketers who want to actually know how to use AI tools in their day-to-day work.
Dates: April 29–30, 2026
Location: Anaheim, California
Focus: Practical AI workflows, real tools, and smart strategies for business and marketing
Includes: Admission ticket only. No travel or accommodation is included in giveaway.
Enter here: https://chatgptexperiment.com/ai-business-world-ticket-giveaway
Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
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CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com
Marketing Podcast: www.PracticalMarketingShow.com
Cary's Agency Website: www.CMWeston.com
LinkedIn: https://www.linkedin.com/in/caryweston
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS
The instrumental music used in this podcast is called "Curious" by Podington Bear.
