Welcome to the Communications Business Advisor™ podcast with Tara McDonagh. This week, Tara dives into a timely and scary issue—corporate communications is at risk of losing ground after years of progress. From earning a seat at the table to influencing decisions, these gains of being heard and respected are now under threat in today's economic and corporate environment. What can we do to maintain (and grow) in our gains, defend out space and NOT slip backwards? Listen in.
Risks Facing Communications Professionals Today
- Internal Communications at Risk: Respect for roles in internal, executive, and functional communications are at risk as leaders revert to pre-pandemic practices of making decisions then telling communicators to figure out how to message it rather than engaging us in the decisions and TRULY listening to our counsel.
- Return-to-Office Challenges: Tara explores how return-to-office mandates is a bellwether example of Comms professionals being sidelined as respected advisors and instead being treated as order-takers. Communicators then must handle the fallout amid unrealistic expectations of maintaining positive employee engagement scores while also delivering news that will most certainly negatively impact those scores.
- Economic Pressures: Threats (and realities) of tariffs, tight budgets, and scarcity all round in corporations makes it infinitely harder to advocate for resources or staff. Tara discusses how THIS is the new biggest challenge for Communicators throughout organizations everywhere - not what or how to communicate tough challenges, but to do it without being yes men or women and maintaining our influence and boundaries as respected advisors.
Strategic Advice for Communications Leaders
- Advocate, even when it's scary: Tara emphasizes advocating for yourself, your team, and the wider field, or risk losing self-respect and all the gained ground you've achieved for yourself, your team, and your field.
- Set the tone for your role: Teach senior leaders how to treat you AND what to expect from you - that you will call out risks even when it's unpopular and scary. It will bring you respect and showcase your leadership.
- Focus on Outcomes: Push for metrics tied to organizational goals. For example, if return-to-office policies aim to boost collaboration, ensure results are measured in relation to collaboration - not simply whether bodies show up in the office or retention numbers.
- Consider Corporate Comms. Consolidation: Crisis comms and incident preparedness is having a moment - out of necessity. If you don't already have a consolidated corp. comms. function with Internal Communications, Public Relations, Crisis Communications, Public Affairs, Event Planning, Executive Communications and business functional communications in the same area - now may be the ideal time to make the case to consolidate. It's not only good for the organization, but also good for the department because they can go in on it together. Together they can ensure that all who need to be engaged in decisions are weighing in. That there is a voice at the table in important discussions because the sum of the parts (or individual comms. functions) are looking at the whole … more on this soon.
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Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh, where she posts five days a week on comms.-focused topics.
The Communications Business Advisor Podcast™ is brought to you by Raise the Tide™, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.
