In this dynamic conversation, Marco and Doug dive into the powerful idea of incremental improvement, showing how tiny, intentional changes can outperform big, flashy plans every time. They bring the 1% better philosophy to life—revealing how focusing on small, daily upgrades can compound into massive progress over time. Packed with real‑world examples, the discussion covers practical strategies for making those changes stick, the critical role of leaders in empowering teams, and how to spot and eliminate waste in any process. Marco and Doug make a compelling case that continuous improvement isn't just for factories or boardrooms—it's for every job, every team, and every person who wants to get a little better, every single day.