Description

Today on Revenue From Retention, I'm joined by Skyler Martin, MBA, someone who believes that the most important things we steward in life aren't just numbers, but people.

Skyler is deeply rooted in faith and family, and he brings those values into every relationship he builds. He lives by the principle that when your foundation is strong: your faith, your integrity, and your commitment to the people you love…everything else in life aligns the way it's supposed to.

In this conversation, we're talking about what it looks like to lead with faith, how family shapes the decisions we make, and why long-term impact is created when you prioritize relationships over results. This episode is a reminder that true retention in life and in leadership — comes from showing up consistently, living your values, and serving others well.

KEY TAKEAWAYS: 

• Steward People, Not Just Numbers The most important things we manage in life and leadership aren't metrics or KPIs—they're the people we serve and work alongside. Lasting success comes from valuing relationships over spreadsheets.
• Build on a Strong Foundation When your foundation is solid—rooted in faith, integrity, and commitment to those you love—everything else naturally aligns. Your values become the compass that guides every decision you make.
• Lead with Faith in Action Leading with faith isn't abstract—it's about showing up authentically, making decisions with integrity, and trusting in principles that transcend immediate circumstances or quarterly pressures.
• Prioritize Relationships Over Results Long-term impact and true retention don't come from chasing short-term wins. They're built by consistently investing in genuine relationships, even when the ROI isn't immediately visible.
• Consistency Creates Retention True retention—whether in business, leadership, or life—comes from showing up consistently, living your values daily, and serving others well. It's the accumulation of faithful presence, not grand gestures, that builds loyalty and lasting impact.

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