SUMMARY:
In this episode, Aaron and Terryn reflect on their recent conversation with Mark Zook, CEO of Staus and Horizon Structures, who brings a fresh perspective from the world of Amish-built physical products. They explore how Mark has grown and diversified by staying true to a core offer while seizing adjacent opportunities—whether business, customer, or partner-related.
The hosts break down how entrepreneurs can grow responsibly by:
Honoring the “magic” of what already works
Identifying complementary revenue streams
Using partnerships and affiliate models to expand without overextending
If you’re an operator or entrepreneur navigating growth, this episode will give you frameworks and real-world examples for how to scale wisely while protecting your core business.
Minute by Minute:
00:01 – Introduction
03:24 – Spotlight on Mark Zook: Amish Roots, Modern Business
05:00 – Building Two Brands: Staus & Horizon
06:58 – Finding Your Core Offer and Respecting It
08:10 – Don’t Break the Juju: Staying Focused on What Works
10:00 – Leveraging the Customers You Already Have
11:45 – The Power of Partnerships and Staying in Your Zone
13:15 – Business Adjacent: Turning Experience into New Ventures
15:40 – Customer Adjacent: Tailoring Offers to Nearby Audiences
17:00 – Affiliate Strategies: Monetizing Your “No” List
21:00 – Why Affiliate Marketing Is a Win-Win
22:00 – Wrap-Up: Core, Customer, Business, and Partner Adjacent Growth
